High-Level Mastermind Takeaways!

Today we are at a high-level business mastermind with some absolutely incredible entrepreneurs. Each person in the mastermind has a chance to be in a “hot seat,” which means they get to share what is working well for them (it’s called a “give”), and then they get to ask for help in areas that are more challenging for them.

We thought we should share some of our favorite gives with you so you have a few gold nuggets that may help you out in your businesses!

Speedy Websites

It is pretty common knowledge that if your website doesn’t load quickly you’ll lose out on sharing your message and selling your offers. However, did you know ad platforms will also increase your ad costs if your website is slow?

Ad platforms, such as Facebook, will actually ping your website to see how quickly it loads. If it doesn’t load quickly, they assume you won’t be running ads with them for long because your conversions won’t be high; as a result, they increase your ad costs and get as much money from you as they can before you shut your ads down. If your website loads quickly, however, they will actually give you a little ad discount because they think you’ll have conversions and will run ads for a long time.

The baseline for a speedy website is three seconds. The two most impactful things you can do to speed up your load time is to resize all of your images so they are the exact dimensions of the display size. The second thing you can do is a use a video pop-up instead of a video embed. These two things can make all the difference in load speeds!

You can check out how fast your website loads by using a tool like GTMetrix.

Don’t Kill What Works and the 20%

Another entrepreneur shared a good reminder that you should never shut down what is working while you are building something new. He had to take a great deal of time to change a lot of pages and email sequences because they talked about his wife and their marriage… and he got a divorce. Rather than build the new pages and sequences and then shut down the old, he just shut it all down. It took him about eight months to get everything new lined out and he missed out on a great deal of money by not keeping it running.

Another gold nugget is a reminder to take a look at what is working in your business and get rid of everything that isn’t. We often think we need way more in our programs than we actually do, which ends up creating a lot more work for ourselves that doesn’t really give us the return on our time and energy. Take a good hard look at the 20% (80/20 rule) and get rid of anything that isn’t essential.

Facebook Group to Skool Community

Many people are shifting to Skool to host their communities because Skool doesn’t have an algorithm monitoring everything they are posting. As an entrepreneur, you may post what you made last month in your group and wake up to discover Facebook has shut you down for making an income claim, even if it was true.

Skool also has the ability to have free and paid subscriptions, as well as free and paid courses, as well as a few other options.

This particular entrepreneur has both Facebook and Skool groups, but she funnels everyone from her Facebook Group to Skool, where she then introduces them to her marketing/offer funnels.

These are free groups - so the goal is to ascend them to her paid offers.

A couple of ways to do this:

• Give them an incentive to come over to Skool - what is one thing your audience would want? That’s what you give them!

• Create an event in your Facebook Group, but then host it in Skool.

• Give away a free lead magnet bundle (10 free tools) on Facebook, but then they need to go to Skool to get it.

• Run an “invitation contest” with your current Skool community. Give cash prizes (or other high value incentives) for the people who invite the most people to your community.

• Pin a post at the top of your Skool community that introduces your offer with a link to your landing page.

Three Things You’ve Got to Have In Your Quest to Be the Best 🗡️

This little segment is from a video about How to Be the Best at What You Do by Bo Eason. There are many, may powerful stories and lessons from this video, and you can watch it right here on YouTube if you want to check the full, hour long video out!

But here’s are Bo’s extremely insightful, top three secrets you’ve got to have to be the best at what you do:

Number One: A Story

You’ve got to know your story and it’s got to be personal to you, meaning it happened to you. The more personal your story is to you, the more effect and impact you have when you share it others. Personal = universal = more impactful. That means if you hear a story that is personal to someone, it actually makes you relate it directly to your own life and lands with more impact.

Number Two: Physicality

As humans, we are predators. In fact, we are the most dangerous, lethal predators on the planet. We’re more dangerous than lions, bears, cheetahs, mountain lions, sharks, falcons, and so on. For some reason, we feel like we have to apologize for that.

And the problem is, if we are constantly walking around apologizing for who and what we are, our body language reflects that. We walk around trying to cover ourselves up and be smaller than we are. Predators never do that. Bo Eason was trained by the greatest movement coach in the world -John Louis Rodriguez. He works with the greatest movie stars in the world because their lifeblood is based on their physicality, not what they say.

There is a tribe in Africa called the Nuba Tribe. They are known for never being eaten by the predator cats they live among. All the other tribes are being attacked and eaten by the cats, but not the Nuba Tribe. Why?

So John Louis goes and lives with the Nuba Tribe and takes photos and videos of them and how they move. They move like predators. They don’t apologize for it. They stand tall and straight and walk with complete confidence. Imagine all these cats around them, and the Nuba Tribe moves through the jungle with the physicality of a predator, so the cats don’t want to mess with them.

John Louis went to the chief and said, “You’ve got to be kidding me, you mean no one has been eaten by any of these cats?” The Chief replied, “No that’s not true. When the men get drunk, they get eaten.”

Your quest to be the best has got to be physical in a world that is reduced to communicating so tiny and closed up that our bodies just can’t do it. We can’t fit into it! And that’s how we get so messed up. We start trying to step into the best version of ourselves but we start doing goofy stuff with our bodies because it’s tiny and not expressive - we don’t use big expressions and open ourselves up like we are on the hunt. We are the most lethal, but we’re also the smartest and the most noble.

Final thought on that: people believe 50% of what comes out of your mouth, but they believe 100% of what your body tells them because the body can’t lie. (Thats’s why politicians stand behind podiums…hehehe).

If you want to be so magnetic that no one has the ability to look away from you, the answer is predator energy through your physicality.

Number Three: Generosity (aka Play Full Out)

Generosity is the art of giving all of oneself all of the time. 

Jerry Rice is known to be the best football player of all time. He is so far out in front of the guy in second place, it’s not even a comparison. Jerry has 60 more touchdowns than the guy in second place. Jerry’s success is similar to 26x World Champion Rodeo Athlete, Trevor Brazile. I think the closest to Trevor is someone who won maybe 16 world championships.

Bo Eason was traded to the San Francisco 49ers and had the opportunity to be on the same team as Jerry Rice, Steve Young, and Joe Montana. The first day of training camp, it was 110 degrees outside. When Bo was 8 years old he made a commitment to himself that whatever practice he had going on, he was going to be the first one on the field and the last one to leave the field. And that held true for 20 years.

That day he walked out onto the field, two hours before practice, and Jerry Rice was already there. As practice started, everyone was doing their drills but they were going pretty smooth and easy. As soon as it was Jerry’s turn, he went FULL OUT. He did the drill and then sprinted as fast as he could all the way to the end zone and back. He must have ran 10 miles of full out sprints that day in 110 degree weather. Bo walked up to him after practice because he had never seen anything like it.

He said, “Hey Jerry, what’s the deal with you, man? I mean, why do you do all that? All that running?” Jerry said, “It’s simple. I do that because every time these hands touch a ball, this body ends up in an end zone.”

Generosity is a dial that we get to turn. Generosity is up to us. All the other receivers on the field that day had the opportunity to turn up the dial and they said no. And the funny thing about that… Bo can’t remember any of their names. Jerry, however, lives inside his marriage. He lives inside the way he parents. He has impacted and lives inside the way he chooses to play full out in every area of his life. You turn the dial all the way up and then you see who you end up being.

Life Updates!

• Last week while we were in Utah we got to have dinner with our daughter and new son-in-law, and also got to check out their new apartment. Super fun to visit with them and see their new place!

• Bart got a new tattoo! It is a steer head skull with a team roping wrap around the top with the words, “Billion $ Cowboy” on it. It looks epic!

• We had a pickleball birthday party for Sunny’s Mom, Renee, who turned 70 on the 5th. All pickleball players in the family showed up (there were about 12 of us) and we had a blast! Renee is a go-getter and a great pickleball player!

• Wednesday we traveled to Boise for our mastermind meetings! We are staying with some friends and they arranged a little pickleball game for us when we got into town. We pulled into Boise at about 7:30 PM, headed over to pickleball, and played until 9:30. Beautiful night, gorgeous weather, and fun games!

• We present for our hot seat later on today! Super excited about that! We are the last presenters of the day and we will drive four hours back home as soon as meetings are over :)

• Saturday morning we hop on a plane at 5:00 AM to head to Las Vegas with Xander to watch the PPA Tour. It’s going to be a crazy fun weekend… we’ll keep you posted on all our adventures and shenanigans!

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